Monday, August 4, 2025

Amazon Product Selling Strategies

Amazon Product Selling Strategies

Contents

Introduction

Chapter 1 - Creating your seller account

Chapter 2 - Product Selection Process

Chapter 3 - Profit Margin Calculator

Chapter 4 - Sourcing sites

Chapter 5 - Brand Name Registration

Chapter 6 - Amazon Fees Structure

Chapter 7 - GTIN ((Global Trade Item Number) Exception

Chapter 8- List your product on Amazon

Chapter 9 - FNSKU Barcode

Chapter 10 - Perfect Product Lising on Amazon

Chapter 11 - Master Keyword research for Ranking and PPC(Pay per Click) adds

Chapter 12 - FBA Shipment

Chapter 13 - Amazon FBA Shipment Box Information

Chapter 14 - Creating Amazon Coupon Codes

Chapter 15 - Set usage limits and budget

Chapter 16 - Setting up Amazon PPC ads

Chapter 17 - Create an Auto Campaigns

Chapter 18 - Setting up Google Ads

Chapter 19 - Negotiation Skills Module

Chapter 20 - Running out of stock on Amazon

Chapter 21 - Setting up Amazon Advertising Campaigns

Chapter 22 - Strategies to optimize Amazon campaigns

Chapter 23 - Automate your Amazon Add Campaign using Adtomic in Helium10

Chapter 24 - Amazon Brand Registry

Chapter 25 - Request feedback removal through Amazon Seller Central

Chapter 26 - Amazon Payment Dashboard

Chapter 27 - Monthly Reports in Amazon

Chapter 28 - ChatGPT and AI for your Amazon selling strategy

Chapter 29 – Bonus Topic – GST Return Filing (India)

Introduction

Selling on Amazon can be a profitable endeavour if you implement a well-structured approach. The proposed book, "Amazon product selling strategies," will provide a comprehensive guide covering various aspects of selling on the platform. The core of the book will revolve around optimizing product listings for maximum visibility and sales. It will guide you through effective keyword research, crafting compelling product titles and bullet points, and using high-quality images and videos for visual appeal. You'll also learn how to create persuasive product descriptions and leverage A+ Content to tell a richer brand story. The book will dedicate a significant section to Amazon Advertising, explaining PPC campaigns, keyword targeting, bid optimization, and using negative keywords.

The basic requirements are Amazon Seller support account, GST(Applicable only in India) and APOB Registration, Bank account (Savings or current). We will see all these in details in this course. There are plenty of videos available in google and YouTube as well. You can go through it and create a seller account in amazon.

You can also refer the Amazon URL to create a seller central account                           " https://sell.amazon.in/sell-online/seller-registration-guide"

Firstly, why do you want to become an entrepreneur

There could be multiple reasons from people

Ø To get passive income

Ø Want to quit 9 to 6 jobs

Ø Personal commitment or to take care of kids

Ø Flexibility to work

Ø Want to work remotely and so on

1.     As an initial stage, you need to set a goal to sell at least 50 pieces of your product within 90 days. This course will help you with some simple tricks and tips to make it happen. Plan your goal set with timelines

2.     Finalize your product and place a sample order from manufacturer with in first 30 days. If you finalized your product then you should keep the product logo, images and listings ready.

3.     Place your bulk order for inventory in forty-five days

4.     Send your inventory to Amazon ware house in fifty-five days. Usually FBA (Fulfilment by Amazon) will take 3 to 5 working days to process your inventory

5.     Product should be in selling phase within 80 days and you should be able to sell 50 or more pieces within 90 days if you follow the Amazon strategies.

Follow the step-by-step process to achieve our goal

1.     Product selection process

2.     Product analysis

3.     Products to avoid

4.     Different Product ideas

5.     Validate your product

6.     Set a Profit margin

7.     Choose top 3 Products

8.     Tools for product analysis

Let’s begin your journey — Welcome aboard!

Chapter 1: Creating your seller account

A seller account on Amazon is the account you create to sell products on Amazon’s marketplace. It lets you list products, manage orders, communicate with customers, and track your sales performance through Amazon’s Seller Central platform.

There are two main types:

Individual Seller Account:

Ø No monthly subscription fee, but you pay a fee for each item sold.

Ø Best for selling fewer than ~40 items a month.

Professional Seller Account:

Ø Monthly subscription fee (varies by country; in India it’s ₹499 + GST).

Ø No per-item fee, but other selling fees still apply.

Best for businesses or high-volume sellers.

Go to https://sellercentral.amazon.in/

Click on Start Selling and Create your amazon account:

This link will walk you through the step-by-step process to create seller account.

https://sell.amazon.in/sell-online/seller-registration-guide

Basic requirements to create a seller account:

Ø You must have GST (Applicable in India)

Ø Bank account (Savings /Current account)

Ø APOB registration (Additional place of business)

Goods and Services Tax (GST): Consult your nearest auditor and get your GST number for your Amazon Business.

Bank account: Create a Savings /Current account for transactions. Preferably Current account.

APOB registration (Additional place of business): It refers to the registration of Amazon Fulfilment Centres (FCs) as Additional Places of Business which is mandatory to keep your products in Amazon warehouse

To link an Amazon Fulfilment Centre (FC) to your account, you need to first register for Fulfilment by Amazon (FBA) and then add the FC as an Additional Place of Business (APoB) in your GST certificate. This is required because you are storing your products in Amazon's fulfilment centres as part of the FBA program.

Ø Register for FBA: Register for FBA on Amazon Seller Central.

Ø Choose FCs: Select the Amazon fulfilment centres in the state where you have GST registration.

Ø Add FC as APOB: As per government regulations, you need to add the Amazon fulfilment centre address as an APoB in your GST certificate.

Ø Share your business details: You'll need to provide your GST, PAN, and other business details during the FBA registration process.

Ø Send your products: Once FBA is enabled, you can send your products to the chosen FCs.

Login to seller account and go to setting account info tab

Under manage your services click on add FC to your account

Once you register your GST you can be able to add the FBA.

Please refer the below link for more details

https://amazingmarketer.in/amazon/amazon-seller-account-registration-process

Chapter 2: Product Selection Process

The Product Selection Process in Amazon selling is the step-by-step approach sellers use to choose which products to sell that are likely to be profitable, have good demand, and face manageable competition.

Products to avoid:

1.     Avoid seasonal products, such as Christmas or new year gifts. Because they cause of seasonal demand fluctuation.

2.     The products should have demand always throughout the year

3.     Avoid expiring products and should have good market sale at least for next two years

4.     Select the products that should not be easily available in local shops

5.     Avoid clothing, Electronic, Design variation products and preferably non-returnable products

6.     Easy to use product and avoid complex in assembling and difficult to use.

Product Analysis:

Helium 10 is a software tool which will help to research Amazon for new products to sell. There are monthly and yearly plan available in Helium 10 website. Subscribe based on your requirement whichever suits for you.

Here is the link https://www.helium10.com/pricing/

For Product selection follow the criteria:

1.     Product price should be 499 to 999

2.     Two Seller should have more than 100 sales

3.     Two sellers should have more than 600 reviews

4.     Two sellers should have your targeted price

5.     Two sellers should have more than 80 to 90 thousand sales value

6.     Key word search volume ratio should be 900 for 3 /4 Keywords (Ranking key words)

7.     Two sellers should have 8k reviews

8.     Profit Margin %

We can do all these criteria checks in Helium 10 tool and its services

Login to Helium 10 and go to Blackbox for product research

Select the country you are located in or selling

Select the category that you want to sell and apply the filters as mentioned in the product selection criteria

Filter 1 : Mention the price margin as 499 as min and 999 as Max

Filter 2 :. Mention the monthly sales as min 0 and max 100

Filter 3 : Mention the review count min as 0 and max as 600

Now sort with Monthly sales or Monthly revenue and check your targeted price. At least two sellers should have your targeted price. Do check the review count as well as per the criteria

Go to below amazon best seller link and search for the product you are interested in for selling.

https://www.amazon.in/gp/bestsellers

Here also you can search the targeted product sales value

If you have installed chrome extension in your browser, you can check the detailed information in the helium 10 product X -Ray tool. Search the product and click on Xray tool.

Uncheck the “Hide sponsored products from results” and apply filter

Now sort with sales on the result page, now you will get sales results

Relevant Keyword search in Cerebro tool:

Search the products in amazon and check the Crome extension keywords

Remove irrelevant keywords

Chapter 3: Profit Margin Calculator:

A Profit Margin Calculator is a tool that helps you figure out how much profit you’ll make from selling a product, after subtracting all your costs.

For Amazon sellers, it’s especially useful because it factors in:

Product cost (manufacturing or purchase price)

Shipping cost to Amazon or customer

Amazon fees (referral fee, FBA fee, storage fee, etc.)

Advertising cost (PPC campaigns, promos)

Formula for Profit Margin:

Profit Margin (%)=Selling Price – Total CostsSelling Price×100\text{Profit Margin (\%)} = \frac{\text{Selling Price – Total Costs}}{\text{Selling Price}} \times 100Profit Margin (%)=Selling PriceSelling Price – Total Costs×100

Example:

Ø Selling Price: ₹1,000

Ø Product Cost: ₹400

Ø Amazon Fees: ₹200

Ø Shipping: ₹100

Ø Advertising: ₹50

Total Costs = ₹400 + ₹200 + ₹100 + ₹50 = ₹750
Profit = ₹1,000 – ₹750 = ₹250
Profit Margin = (₹250 ÷ ₹1,000) × 100 = 25%

Login to Revenue calculator: https://sellercentral.amazon.in/fba/profitabilitycalculator/index?lang=en_IN

1.     Enter your target price (Item Price)

2.     The target price should be 3 times of your buying price to achieve profit (Cost of goods sold).

3.     The profit margin should be more than 20 %

4.     Other miscellaneous cost 10 -15% (Product handling cost by FBA shipments)

5.     Advertisement cost 10 % (Less 10% from Selling price)

Select your ASIN Number of your decided product from Amazon:

Go to Revenue calculator and select your country and ASIN Number

To Get amazon fulfilment cost, Enter the item price which you want to sell and mention the miscellaneous and buying cost of your product

Now reduce 10 % from your selling /targeted price to get your profit margin. In this case I have reduced 10 % of my actual selling price. (ex: 999-99=900).

As mentioned earlier, if the net margin percentage is more than 20 %, then you’re too good to sell that product. In this case it is 21.82% only as an example. So better to buy with low cost and sell with triple the amount of buying cost.

The products can be sold with lesser cost from Indiamart or Alibaba.com and other websites too. Based on your requirement and quantity you will get the products cheaper.

There are other sites where you can buy the products

Chapter 4: Sourcing sites

Sourcing sites are platforms that connect Amazon sellers with suppliers and manufacturers, enabling them to acquire products for resale.

Ø Indiamart.com

Ø Alibaba.com

Ø Tradeindia.com

Ø Exportersindia.com

Ø Indianyellowpages.com

Ø Indiantradeportal.in (Govt)

Ø Made-In-China.com

Ø Globalsources.com

Ø DHgate.com

Chapter 5: Brand Name Registration

Brand Name Registration in Amazon means registering your brand with Amazon through its Brand Registry program. It’s a process that verifies you as the brand owner and gives you extra tools to protect your brand and grow your sales.

Decide or choose your own unique brand name. Find some ideas using Chatgpt.

Once you decide the brand name, you will have to register in https://ipindia.gov.in/

To check the brand name availability, check and verify your brand name in https://namecheckerr.com/

Register your own domain in Godaddy / namecheap.com

Trade Mark Registration:

Trademark Registration is the legal process of getting exclusive rights to use a name, logo, slogan, or other brand identifier for your products or services.

Go to https://sell.amazon.in/grow-your-business/service-provider-network

Click on Find Service Providers

Select IP accelerator

Once you decide your brand name, check with the service provider and verify the brand name availability. The service provider will confirm your brand name is available for trademark registration. The Government and service charges may apply.

Chapter 6: Amazon Fees Structure

Amazon charges sellers’ various fees for utilizing its platform and services, varying based on factors like the selling plan, product category, fulfilment method, and additional services used. Understanding these fees is crucial for sellers to manage profitability and pricing strategies effectively.

1.      Referral fees (May vary depends on Product category)

2.      Closing fees (May vary based on price)

3.      FBA Shipping fees

4.      FBA Other fees

5.      Referral Fees (Amazon Commission): This fee will be between 2 to 24 %, But for most of the products it will be less than 14% or less

6.      Closing fees: This is based on the product price you are selling.

7.      FBA Shipping fees: It is based on Size and distance

8.      FBA Other Fees: This is for Pick and Pack fee, Storage fee, FC Removal Fee

Please refer the below link for amazon Fees structure:

https://sell.amazon.in/fees-and-pricing

Chapter 7: GTIN (Global Trade Item Number) Exception

A GTIN exemption on Amazon allows sellers to list products without a Global Trade Item Number (GTIN), such as a UPC, EAN, JAN, or ISBN. This exemption is crucial for businesses selling products that don't traditionally come with barcodes, like:

Ø Private-label or handmade products: Items you manufacture, brand, or publish without existing barcodes.

Ø Generic, unbranded products: Items without a specific brand name.

Ø Product parts: Individual components like mobile accessories or automotive parts lacking manufacturer-assigned GTINs.

Ø Bundled products: Multi-item packs not originally packaged together by a manufacturer.

Ø Products from brands that don't provide GTINs: Some brands don't supply GTINs for their products

To apply for GTIN Exception:

Login to https://sellercentral.amazon.in/home and click on Catalogue and add products

Select “I am adding a product not sold on Amazon”

In this next section, you will enter all of the information about your product, such as the Product Name (title),type, brand name, product ID( Select check box “I do not have a Product ID), images, fulfillment, and so on. Click on next and apply.

Once you successfully submit an application, Amazon typically takes up to 48 hours to process the request.

If approved, you'll receive an email notification. Wait at least 30 minutes before listing your product to allow Amazon's system to update.

If approved, you'll receive an email notification. Wait at least 30 minutes before listing your product to allow Amazon's system to update.

Chapter 8: List your product on Amazon

Product listing in Amazon is the process of creating a product’s page on Amazon’s marketplace so customers can find, view, and purchase it.

It’s basically your digital product showcase, containing all the information, images, and details buyers need to make a purchase decision.

In Seller central account, click on add Products once your GTIN exception is approved

Once you’ve clicked on “Create a new product listing” and Select your Product category

And fill up all the information Vital Info, Variations, Offer, Images, Description, Keywords, and More Details.

Refer the below link for complete guide: https://sell.amazon.in/seller-blog/how-to-create-a-new-listing-on-amazon

Chapter 9: FNSKU Barcode

FNSKU, or Fulfilment Network Stock Keeping Unit, is a unique barcode used specifically by Amazon FBA (Fulfilment by Amazon) sellers.

Go to Main Menu select Inventory and Click on Manage all Inventory.

Then select your product and click on Print item labels. Select the number of labels to print. Once you print your FNSKU barcode stick in your product box and keep it ready for sale

Once you decide your product your initial inventory order should be 200 to 300 Pieces. Later based your sales you should order 300 more before you go out of stock.

Chapter 10: Perfect Product Lising on Amazon

The product page on Amazon is one of the most important elements of your entire selling strategy. It’s where a potential customer decides: “Buy” or “Back out.”

Perfect Product Listing Goals on Amazon

1. High Visibility in Search Results

Goal: Rank on Page 1 for top 3–5 relevant keywords

How:

Use keyword research tools like Helium 10 or Cerebro

Optimize title, bullet points, and backend keywords

Add relevant search terms to Seller Central backend

2. High Click-Through Rate (CTR)

Goal: CTR above 0.5%–1% (for Sponsored Ads), higher for organic

How:

Use an attention-grabbing title

Display high-resolution main image

Offer competitive pricing

Add "Prime" badge via FBA if possible

3. Strong Conversion Rate (CVR)

Goal: CVR of 15–20% or more (conversion = sale after product view)

How:

Professional images and lifestyle shots

Clear bullet points with benefits

Persuasive, informative description

Include A+ Content (if brand registered)

4. Attract & Maintain Customer Trust

Goal: 4.5+ ★ rating, first 5–10 positive reviews within 30 days

How:

Use Amazon’s Request a Review feature

Follow up with product inserts and excellent packaging

Ensure accurate product details to reduce returns

5. Consistent Inventory Availability

Goal: Never go out of stock (affects ranking negatively)

How:

Monitor inventory using Seller Central or Helium 10

Replenish stock proactively (especially during promotions/festivals)

6. Profitability

Goal: Net profit margin of 20–30% or more after Amazon fees

How:

Use the Amazon Revenue Calculator to test pricing

Control sourcing cost and shipping fees

Optimize ad spend (keep ACoS under 25–30%)

7. Win the Buy Box (FBA Preferred)

Goal: Maintain 90%+ Buy Box eligibility

How:

Use FBA (Fulfilment by Amazon)

Keep competitive pricing, fast delivery, and good seller metrics

Listing Product Images:

Listing images are maximum 9 images or 7 images +2 Video

1.Main Image (Primary)

Ø White background (RGB: 255,255,255) – mandatory

Ø Product should fill 85%+ of the frame

Ø No text, logos, props, or watermarks

Ø High resolution (at least 1000x1000 px to enable zoom)

2. Lifestyle Images

Ø Show your product being used by real people

Ø Highlight benefits, emotions, and context

Ø Helps customer visualize ownership

3. Infographics

Ø Combine image + text overlays

Ø Explain key features: size, material, benefits, comparisons

Ø Great for technical products or when benefits are not obvious

4. Before & After or Comparison Images

Ø Show transformation (if applicable)

Ø Compare your product with competitors

Ø Use clean icons and checkmarks

Product Videos :

Amazon Product Real-Time Videos are becoming one of the most powerful tools for boosting conversions, trust, and product visibility on Amazon listings. Short videos added to your product listing images gallery.

What is A+ Content in Amazon?

A+ Content (formerly Enhanced Brand Content or EBC) allows brand-registered sellers to enhance their product detail pages with:

Ø Enhanced images

Ø Custom layout modules

Ø Comparison charts

Ø Feature callouts

Ø Brand story banners

Ø Text-over-image sections

Ø FAQs

It replaces the default product description with a visually rich, branded layout.

A+ Content Image:

Importance of A+ Content:

Ø Boosts Conversion Rate

Ø Enhances Brand Credibility

Ø Reduces Return Rates

Ø Improves SEO (Amazon Search Engine Optimization) (Indirectly)

Ø Helps Cross-Sell Your Other Products

Chapter 11:Master Keyword research for Ranking and PPC(Pay per Click) adds

Master Keyword Research for Ranking and PPC (Pay-Per-Click) Ads in Amazon means finding and selecting the most relevant, high-traffic, and profitable keywords that help your products:

Rank organically in Amazon search results (SEO).

Perform better in paid ads (Amazon PPC campaigns).

It’s called “master” keyword research because it combines both organic ranking strategy and PPC targeting into one unified keyword plan.

1.     Find top competitors for your product

2.     Copy their ASIN from Amazon

3.     Go to Cerebro and paste the ASIN

4.     Filter results:

Ø Search Volume ≥ 1,000

Ø Position Rank ≤ 20 (to find top-ranking keywords)

Ø High Relevancy

These are buyer-intent keywords that lead to high conversions.

Enter the position as 1 to 48 as amazon will list only 48 products in a single page

Now sort with the search volume of the keyword search results and delete the irrelevant keyword of your product. Export the data in to Excel sheet.

Select the search volume that are greater than or equal to 1000 should be selected as a top 3 ranking keywords. Select 10 master keywords of search volume greater than 1000 to 10k.

Creating Title and Bullet points on Amazon Product page:

Title Guidelines:

Rule                                    |Best Practice Example

Character limit                   |150–200 characters (varies by category)

Capitalization                     | Only the first letter of each word

No promotional phrases |Avoid "Best", "Free", "Cheapest" etc.

Units & symbols                |Use numerals: 1, 2, 3 (not one, two)

Use Chat GPT to include 3 Ranking keywords 10 PPC keywords to create a title and Product description. Add your relevant keyword in product listing page and save

Chapter 12:FBA Shipment

An FBA shipment is the process by which Amazon sellers send their inventory to Amazon's fulfilment centres for storage and subsequent order fulfilment. When a customer places an order for an FBA product, Amazon handles the picking, packing, shipping, customer service, and returns on behalf of the seller.

In Seller Central, navigate to "Manage all Inventory" and select the products you want to send to FBA

Select your product and Click on Edit, check if the option is “Fulfilled by Amazon” if not change it to “Change to Fulfilled by Amazon “and Choose "Send/Replenish Inventory" from the drop-down menu.

Click on ‘Click here to add fulfilment centers”

Click on Add FC to add one or more Fulfilment center you register for.

Step 1 : Specify the number of units you are sending for each product .Click on ready to send, then confirm and continue.

Step 2 : In the confirm shipping page enable the check box “carrier will be same for all shipments” then verify the Shipment #1 address from which the shipment will be picked up.

Chapter 13: Amazon FBA Shipment Box Information

When preparing your Amazon FBA shipments, adhering to Amazon's specific requirements for boxes is critical for efficient processing and avoiding potential issues like delays or extra fees.

1. Box Dimensions:

Ø Standard Boxes: Boxes containing multiple standard-size items (or even oversized items, unless the box exclusively holds a single oversized item) must not exceed 25 inches on any side. The minimum recommended size is 6 x 4 x 1 inches.

Ø Oversized Items: If a box contains a single oversized item that measures over 25 inches on any side, the box can exceed this dimension, but it shouldn't be excessively large relative to the item (more than 2 inches of cushioning).

Ø Minimum Dimensions: Boxes containing standard-size items must be at least 15.2 cm x 10.0 cm x 2.5 cm (approximately 6 x 4 x 1 inches).

2. Box Weight:

Ø Standard Weight Limit: Boxes generally shouldn't exceed 50 lbs (22.68 kg) unless they contain a single oversized item that exceeds this limit.

Ø Oversize Item Exception: If a single oversized item in a box weighs more than 50 lbs, the box can weigh up to 65 lbs (29.48 kg).

Ø Heavy Package Labels: Boxes over 50 lbs require a "Team Lift" label visible on the top and sides. Boxes over 100 lbs require a "Mechanical Lift" label.

3. Box Quality and Material:

Ø Sturdy Construction: Use new, rigid, six-sided boxes with intact flaps to ensure they can withstand shipping and handling.

Ø Corrugated Cardboard: Amazon recommends new corrugated cardboard boxes with a 200 lb bursting strength rating or ECT-32 rating.

Ø Avoid: Open-front display boxes, pallet-sized boxes ("gaylords"), string, straps, or overly large boxes that leave significant empty space.

4. Packaging Materials:

Ø Approved Materials: Bubble wrap, kraft paper (heavy-weight recommended), air pillows, and polyethylene foam sheeting are acceptable for cushioning and void fill.

Ø Prohibited Materials: Avoid packing peanuts (even biodegradable ones), foam strips, shredded paper, and any type of Styrofoam.

5. Labelling:

Ø Box ID Label: Each box in your FBA shipment must have a unique FBA Box ID label, including a barcode and human-readable numbers, generated from the Seller Central shipping workflow.

Ø Carrier Label: If you're not using Amazon's partnered carrier, you'll need to attach a carrier label (e.g., UPS, FedEx).

Ø Label Placement: Affix labels to a flat surface of the box, avoiding seams, edges, or openings.

Ø Barcode Visibility: Ensure barcodes are clear, scannable, and not covered.

6. Box Content Information:

Ø Required Information: Provide accurate box content information for every box sent to Amazon. This includes unit quantity per SKU, expiration dates (if applicable), box weight, and dimensions.

Ø Benefits: Providing this information can help expedite the receiving process and improve inventory accuracy.

Ø Manual Processing Fee: If you cannot provide box content information, Amazon can manually process it for a fee

Enter the Box information and Click on “Accept changes and confirm shipping”

Step 3 : Specify the pickup contact person details and click on “Book cargo pickup date and time”

Select the FBA Inbound date and Pickup time based on available slots. Click on “Accept charges and confirm”. You can also cancel the scheduled FBA pickup with in the timeline specified by Amazon

FBA Box ID Label:

This is the label that goes on each box and it helps Amazon know what is inside. This label needs to be on each box that you are shipping in to Amazon, but make sure it is not covering the FBA box ID label. This is a simple barcode label, but it is highly important so Amazon can scan your products in.

Print your box label

Delivery Challan:

Amazon’s delivery challan format is a document that contains all essential information about the delivery, including the sender’s name, the recipient’s address, the product in question, and the estimated delivery time.

Chapter 14: Creating Amazon Coupon Codes

Amazon Coupon Codes are digital discounts that sellers can offer to customers on their products. These coupons are a form of promotion that can help sellers attract new customers, increase sales, and boost product visibility.

To Create Coupons navigate to "Coupons" from Advertising tab

Search for the product(s) you want to include in the coupon by SKU or ASIN.

Select the product(s) and click "Add to coupon".

You can add up to 2,900 child ASINs per coupon. Consider creating coupons in bulk using a spreadsheet for larger selections.

Click "Continue to next step" when you are done selecting products

Ø Choose between a "Percentage off" or "Money off" discount.

Ø Specify the discount value within the allowed range (5%-50% for percentage off).

Ø Remember that percentage and money off coupons will be combined with other discounts running at the same time, such as Lightning Deals or promotions.

Chapter 15: Set usage limits and budget

In Amazon advertising (especially PPC), usage, setup, limits, and budget refer to how you configure and control your ad spending so you don’t overspend while still reaching your target audience.

1. Usage

Refers to how you plan to use your budget and ad types.

You decide which campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) will run, what targeting method (manual or automatic), and how aggressively you want to bid.

2. Setup

The process of creating your PPC campaign and entering:

Campaign type (Sponsored Products, Brands, or Display)

Targeting type (automatic keywords or manual keyword targeting)

Bids (how much you’re willing to pay per click)

Budget settings (daily or lifetime)

Start & end date

Keywords and match types

3. Limits

Budget Limits – Maximum amount you’re willing to spend per day or campaign.

Bid Limits – Maximum cost-per-click (CPC) you’re ready to pay for each keyword.

Spending Caps – Some sellers set caps per ad group or keyword to prevent overspending on low-performing keywords.

4. Budget

The total money allocated for your ads.

Two main types in Amazon Ads:

Daily Budget – Amount Amazon can spend per day for a campaign.

Example: ₹500/day means max ₹15,000/month if it runs every day.

Lifetime Budget – A fixed total amount for the whole campaign duration.

Example: ₹5,000 for a 10-day sale campaign.

Note: For ranking, sellers often start with a higher budget in the first 2–3 weeks to push visibility, then optimize later to reduce ACOS (Advertising Cost of Sales).

Ø Decide whether to limit coupon redemption to one per customer (for percentage-off coupons, this applies to one unit per customer; for money-off coupons, it's one unit per order).

Ø Set a budget for your coupon, taking into account both the discount value and the Amazon redemption fee (currently Rs.0.60 per redemption).

Ø Your coupon will be taken offline if your budget is 95% utilized to avoid going over budget

Ø Choose a start and end date for your coupon. The maximum duration for standard coupons is 30 days. The start date cannot be more than six months from the creation date.

Ø Enter a Title that clearly communicates the offer to customers. Avoid using offensive language, discount percentages, or references to specific events in the title.

Ø Click "Submit coupon" to send it for review.

Ø It may take 4-6 hours for the coupon to be activated after it's approved.

Chapter 16: Setting up Amazon PPC ads

Amazon PPC (Pay-Per-Click) advertising allows you to promote your products on Amazon and get your listings in front of a larger audience.

1.     Broad Campaigns: Targets variations of your keyword.

2.     Phrase Campaigns: Matches the exact phrase along with additional words.

3.     Exact Campaigns: Targets only the exact keyword.

4.     Auto Campaigns: In Amazon's automatic campaigns, your ads are shown to shoppers based on how closely their search terms or the products they are viewing relate to your product.

Ø Close match: Displays ads for search terms that are closely related to your product.

Ø Loose match: Targets searches that are loosely related to your product.

Ø Complements: Displays ads for products that complement yours.

Ø Substitutes: Targets products similar to yours that shoppers might consider as alternatives.

Product Attribute Targeting (PAT) Campaigns: PAT is an advertising strategy on Amazon that allows sellers to target their ads based on specific attributes of products, categories, or brands, rather than just keywords.

How to set up an Amazon adds:

Step 1: Login to seller central account go to Main Menu navigate and select Advertising and click in Campaign Manager

Step 2: Click on “Create Portfolio”

Step 3: Enter your campaign name and Product name for your reference.

Step 4: Open the portfolio you created and click on create campaign.

Step 5: Click on Sponsored products and continue. Specify your add group name.

Step 6: Select your product and click on add

Step 7: Scroll down and select the manual and keyword targeting.

Step 8: Click on “Enter list” and bid as “Suggested bid” and select the match type as per the campaign you are going to create. Enter the key words separated by new lines to add a bid as mentioned below. As we already discussed in the Keyword search module add the top 3 ranking keywords+ top 10 master keywords to create a campaign.

In this example the suggested bid is ₹5.61 for the keyword, ₹3.29 is a lower suggested bid and ₹7.40 is the higher suggested bid. Select the suggested bid value as recommended by Amazon.

Step 9: Starting with "dynamic bids - down only" can be a good way to test your campaign's performance and gather data on conversion rates without risking overspending.

Step 10: Specify the campaign name as same as Add group name and select the portfolio from the dropdown. Select the start date and “No end date”. Set up the daily budget as suggest for the portfolio and click on launch campaign

Follow the same process to create Phrase and Exact campaigns. The only change is to select the campaign match type as Broad /Phrase/ Exact.

Chapter 17: Create an Auto Campaigns

Auto Campaigns in Amazon (within Amazon PPC – Pay-Per-Click advertising) are ad campaigns where Amazon automatically targets keywords and product placements for you, based on your product listing content and Amazon’s own customer search data. They’re the easiest way to start advertising because you don’t have to manually choose keywords — Amazon does the matching.

Follow the same steps to create an Auto Campaign till step 6. At Step 7 Select Automatic targeting with Enable manual Bid settings to create an Auto Campaign.

Select the suggested bid value as recommended by Amazon and enable all matches.

Creating Product Attribute Targeting (PAT) Campaigns:

Product Attribute Targeting (PAT) campaigns on Amazon Ads allow you to go beyond keyword targeting and precisely place your ads on specific product detail pages using their ASIN (Amazon Standard Identification Number). This can be a highly effective strategy for reaching potential customers actively browsing similar or complementary products.

Add the competitor ASIN number as a target and mentioned the recommended suggested by Amazon. Create PAT Campaign for at least 8 to 10 competitors ASIN number.

Chapter 18: Setting up Google Ads

Google Ads is optional for your amazon business. Google Ads is a powerful marketing tool that can be highly beneficial for businesses, but it's one of many advertising channels available. Create a google add account campaign for Website traffic.

since this particular Hub is all about search ads, we’re going to click on “Search.”

Specify your Amazon Product URL and Campaign name and click on Continue

Select the bidding option as Click from the Dropdown and click on Next

In the campaign Settings page, uncheck both search and display network

Select the Location and languages and click on next. You can also add more locations by clicking location options

Specify your Amazon Product URL and Enter your keywords of your product.

Setting up the budget: Choose the google recommended budget as a weekly cost and click on Publish campaign.

In the next page review the campaign and verify the status of the published campaign.

The Google Adds are recommend to run for 10 to 15 days from your product launch date for amazon business.

Chapter 19: Negotiation Skills Module

In Amazon Product Selling Strategies, negotiation mainly happens outside the Amazon platform but plays a crucial role in boosting profitability and competitiveness. Here’s how negotiation fits into the selling process:

Negotiation Strategies for Amazon Sellers:

1. Negotiate with Suppliers & Manufacturers

Ø Bulk Order Discounts – Order larger quantities to get a lower per-unit cost.

Ø Long-Term Partnership Deals – Commit to repeat orders for better pricing and priority production.

Ø Payment Terms – Negotiate extended payment deadlines (e.g., Net 30 or 60) to improve cash flow.

Ø Quality Improvements – Request changes in packaging, materials, or features without increasing cost.

Sample Discounts – Reduce upfront costs for product testing.

2. Negotiate with Freight Forwarders & Shipping Companies

Ø Compare multiple quotes for sea, air, or courier services.

Ø Consolidate shipments to reduce freight charges.

Ø Ask for lower rates during off-peak seasons.

Ø Negotiate on insurance and customs handling fees.

3. Negotiate Advertising Costs

Ø For Amazon PPC, negotiation isn’t direct, but you can reduce costs by:

Ø Targeting low-competition keywords with better ROI.

Ø Lowering bids for underperforming keywords.

Ø Testing ad placements and adjusting budgets.

4. Negotiate with Service Providers

Ø If you use external agencies for listing optimization, photography, or marketing, negotiate for package deals or performance-based payment models.

5. Negotiate Returns & Defects

Ø With suppliers, ensure clear agreements for defective product replacements.

Ø Negotiate restocking fees or reimbursement terms.

Key Mindset: Every cost you negotiate down increases your profit margin without needing more sales.

Chapter 20: Running out of stock on Amazon

Stockouts on Amazon can negatively impact your sales, search ranking, and customer satisfaction. However, by implementing effective inventory management strategies and utilizing available resources, you can significantly reduce the risk of running out of stock.

Ø Loss of Sales and Customers: When your product is out of stock, customers will likely purchase from a competitor, leading to immediate lost revenue.

Ø Reduced Visibility and Ranking: Amazon's algorithm Favors products that are consistently in stock. Going out of stock can negatively impact your product's search ranking and visibility, making it harder for customers to find your listing.

Ø Damaged Reputation: Repeated stockouts can damage your reputation with customers and potentially lead to negative reviews.

Ø Loss of Buy Box: Amazon sellers compete for the "Buy Box," which allows customers to directly add a product to their cart. Being out of stock can lead to losing the Buy Box to a competitor.

Ø Increased Advertising Costs: Recovering from a stockout often requires increased advertising spend to regain lost visibility and ranking.

Chapter 21: Setting up Amazon Advertising Campaigns

Amazon advertising campaigns provide numerous advantages for sellers aiming to thrive on the platform. By strategically leveraging these campaigns, sellers can significantly increase product visibility, drive sales, build brand awareness, and gain valuable customer insights.

Indexing on Amazon:

In the context of Amazon, indexing refers to the process by which Amazon's search algorithm recognizes a product and its associated keywords, allowing that product to appear in search results when customers search for those keywords.

Essentially, if your product is indexed for a particular keyword, it means that when a customer types that keyword into the Amazon search bar, your product listing will show up somewhere in the search results.

Example: To verify the indexing for your ASIN number “ASIN Number Keyword”

Amazon Badges for Sellers:

Best Seller Badge: This badge indicating a top-selling product in a specific category or subcategory.

Amazon's Choice Badge: Awarded to products that are highly rated, well-priced, and available for immediate shipping for a specific search term. It helps customers identify high-quality, reliable products and can significantly increase sales.

Key terms in Amazon advertising:

Impression in Amazon campaign: An "impression" is recorded each time your ad is displayed to a user on Amazon's platform. This happens regardless of whether the user scrolls down to see the ad or interacts with it by clicking on it.

Click-Through Rate (CTR) in Amazon campaign: CTR, or Click-Through Rate, is a metric that measures the percentage of times shoppers click on your product listing or ad after it is displayed in search results or advertisements.

Calculation:

The CTR is calculated by dividing the total number of clicks your ad or listing receives by the total number of impressions (the number of times it is shown) and then multiplying by 100 to express it as a percentage.

For example, if your ad was shown 1,000 times (impressions) and received 20 clicks, your CTR would be (20 ÷ 1,000) × 100 = 2%.

ACoS in Amazon advertising: ACoS stands for Advertising Cost of Sales and is a key metric used in Amazon advertising to measure the effectiveness and profitability of your pay-per-click (PPC) campaigns.

Calculation:

ACoS = (Ad Spend ÷ Ad Revenue) x 100

For example, if you spend Rs.50 on an ad campaign and it generates Rs.100 in sales, your ACoS would be (Rs.50 ÷ Rs.100) x 100 = 50%. This means you spent Rs.0.50 on advertising for every Rs.1.00 you earned in sales generated by the ad campaign.

TACos in Amazon advertising: Total Advertising Cost of Sale (TACoS) it shows how much of your total revenue is generated through advertising, providing a broader view compared to ACoS, which solely focuses on ad-attributed sales.

Calculation:

TACoS = (Total Advertising Spend ÷ Total Sales Revenue) × 100

For example, if your ad spend is Rs.500 and total sales (including both ad-generated and organic sales) are Rs.5,000, your TACoS would be (Rs.500 ÷ Rs.5,000) × 100 = 10%

Bid in Amazon Advertising: A bid refers to the maximum amount of money an advertiser is willing to pay for a click or view of their ad. Since Amazon advertising operates on a pay-per-click (PPC) model, you only incur costs when a customer interacts with your ad by clicking on it.

Daily budget in Amazon advertising:

In Amazon advertising, a daily budget is the maximum amount of money an advertiser is willing to spend on a specific campaign within a single day.

Ø Average daily budget: Amazon averages your daily budget over the course of a calendar month. This means that on certain days, your campaign might spend less than your daily budget, while on other high-traffic days, it could spend more. Amazon aims to ensure that by the end of the month, your total spend does not exceed your daily budget multiplied by the number of days in that month.

Ø Budget Rollover: If your campaign spends less than your daily budget on a particular day, the remaining amount can be used to increase your daily budget on subsequent days within the same month.

Chapter 22: Strategies to optimize Amazon campaigns

Here are the actionable strategies to optimize your Amazon advertising campaigns and reduce wasted spend

Ø Negative Keyword removal: A negative keyword are specific words or phrases that you add to your campaigns to prevent your ads from displaying when a customer's search terms match those negative keywords.

Ø Target Keyword/ASIN Removal: For target keywords or ASINs with high spend and zero orders, consider reducing your bids or pausing them temporarily to assess if performance improves. Start with a lower bid and gradually increase it if you see a positive change. (20 to 25%).

Ø ACOS Adjustments: When optimizing your Amazon Ads to achieve your target ACoS (Advertising Cost of Sales), adjusting your bids is a key strategy. The percentage by which you increase or decrease bids depends heavily on your specific goals and campaign performance.

To Optimize your amazon adds:

Login to seller central account go to Main Menu navigate and select Advertising and click in Campaign Manager

Click on Date range

To View last 14 days data. Select two days prior to the current date. Ex: If today is 31^st July, select the date range from 28^th to 15^th July as last 14 days data

Click on customise columns as mentioned below

Select the below columns and click on apply

To Add Negative targeting words: Click on edit settings of your campaign.

Add the negative keywords that are irrelevant to your product and save

Rule 1: Increase Bids Gradually: High-Performing Keywords/ASINs (Low ACoS)

If a keyword or ASIN is performing exceptionally well with a very low ACoS (e.g., below 20-25%) and strong conversions, consider increasing the bid to capture more impressions and traffic. Increase Bids Gradually: If a keyword or ASIN is performing exceptionally well with a very low ACoS (e.g., below 20-25%) and strong conversions, consider increasing the bid to capture more impressions and traffic. Start with a small increase, like 5-10%, and closely monitor the impact on ACoS and sales. You want to find the sweet spot were increasing the bid still yields profitable results.

Click on the respective add campaign and adjust the bid. In this case increase the bid from 5 to 10 % from the default bid.

Rule 2 : Decrease Bids: Low-Performing Keywords/ASINs (High ACoS)

For keywords or ASINs with a high ACoS (e.g., above 30-50%) or those that are unprofitable (ACoS exceeding your break-even point), decrease bids to reduce wasted ad spend. For keywords that have extremely high ACoS and low conversion, a drastic bid reduction of 20% to 30% might be necessary to bring the ACoS under control.

Click on the respective add campaign and adjust the bid. In this case decrease the bid from 20 to 30 % from the default bid.

Chapter 23: Automate your Amazon Add Campaign using Adtomic in Helium10

Adtomic is an AI-powered Amazon advertising solution designed to help sellers optimize their sponsored ad campaigns for maximum profitability. It provides tools for automated bid adjustments, keyword optimization, and performance analysis, enabling sellers to improve their Return on Ad Spend (ROAS) and lower their Advertising Cost of Sales (ACoS).

Login to Helium 10 and click on Adtomic Go to the "Rules and Automation" section within Adtomic and select the "Bid" tab.

We can setup rules for Bid Adjustments, Keyword Harvest, Negative Targeting, Budget, Dayparting Schedules, Budget Schedules

Click the "Create Rule" button to open the bid rule builder.

Add the campaigns you want the rule to apply to.

Use the "Criteria" section to set up AND/OR conditions based on various metrics. You can create multiple criteria within a single rule, including separate criteria for increasing or decreasing bids.

In this Case, we got 20 Clicks and spend Rs. 200, but no sales. Then reduce the Bid Percentage/Amount by 20%

Set a min bid for the campaign as you wish. Adjust the lookback period (timeframe for data analysis), the frequency of rule checks, and the time zone for accurate data application. Select the Lookback Period as last14 Days and Exclude last 2 days.

Click on “+Criteria” to create Criteria 2 with specific rules to adjust the bids.

Criteria 2: Decreasing bid based on ACOS value 30 to 50. Decrease the bid value between 20 to 30.

Criteria 3: Increasing Bid based on ACOS value 20 to 25. Increase the bid value between 5 to 10.

After configuring the rule, review the settings and activate it to start applying the bid adjustments. Likewise, we can create rules to optimize your Add Campaign AI-driven advertising tool within the Helium 10 suite.

Chapter 24: Amazon Brand Registry

Amazon Brand Registry offers a wide array of advantages for brand owners, helping them protect their intellectual property, enhance their brand presence, and ultimately drive business growth and sales on the Amazon platform.

Eligibility:

To enrol, your brand needs an active registered trademark or a pending trademark application for your brand name or logo, issued by a recognized government intellectual property office. Amazon may also consider brands with pending trademark registrations through its IP Accelerator program.

To register your brand on Amazon's Brand Registry, you need an active Amazon Seller Central account, a registered or pending trademark, and to follow a step-by-step application process involving brand and product information, manufacturing and distribution details, and verification from Amazon.

Log in to your Amazon Brand Registry account using your Seller Central credentials. https://sell.amazon.in/brand-registry

Click "Enrol a new brand" and select "I have a pending or registered trademark" to begin the application process.

Enter your brand name, the trademark office where it's registered, your registration or serial number, and the country of registration. Ensure this matches your official trademark documents.

Upload images of your products and packaging clearly showing your brand logo. Click “Next” to proceed.

Carefully review all the information you've entered for accuracy and completeness, then submit your application.

click the “Submit” button to register.

After submitting your enrolment form, you will receive an email with verification code. Login to Amazon Brand Registry account. Click on “Case log” and then “View or Respond” on the relevant case. Click on “Reply” and provide your verification code. Amazon will review your case approve the Brand registry application.

Chapter 25: Request feedback removal through Amazon Seller Central

Request Feedback Removal through Amazon Seller Central is the process where a seller asks Amazon to remove buyer feedback from their product or seller profile if it violates Amazon’s feedback guidelines.

Amazon allows removal if the feedback:

Ø Contains inappropriate language (obscene, profane, or abusive words).

Ø Contains personal information (phone number, email, full name, address).

Ø Is entirely about the product instead of your service as a seller and the order was fulfilled by Amazon (FBA).

Example: “The product is defective” → if Amazon handled packing & shipping, they take responsibility and strike through the feedback.

Steps to Request Feedback Removal in Seller Central:

Log in to your Amazon Seller Central account, go to the "Performance" tab, and select "Feedback".

Find the specific feedback you want to request removal for. Explain why you believe the feedback should be removed, based on Amazon's guidelines. Submit your request and monitor its status through the Feedback Manager. Amazon typically reviews requests within 48 hours.

Important note: You can only request feedback removal via the Feedback Manager within 90 days of the feedback submission.

Chapter 26: Amazon Payment Dashboard

The Amazon Payment Dashboard is a section inside Amazon Seller Central where sellers can track and manage all their financial transactions related to Amazon sales. It's basically your financial control centre for everything Amazon owes you, what they’ve paid you, and any fees or deductions.

Payment Cycles: Amazon typically settles your account balance and initiates payments every 14 days initially, and then every 7 days, according to Amazon.in.

Log in to your Amazon Seller Central account and Click "Payments”. Click on request payment to get your payment in advance before the regular payment cycle.

This page displays all account transactions within a statement period, including individual transactions like orders, refunds, and Amazon-initiated charges or credits.

All Statements: This section provides information from previous settlement periods.

Disbursements: You can track the status of your disbursements within each settlement cycle.

Amazon Advertising Invoice History: Amazon advertising invoice history refers to the comprehensive record of all charges and payments related to your advertising campaigns on Amazon's platforms.

Reports Repository: This tab houses all reports related to your Amazon payments, allowing you to access various financial and business reports to analyse your performance

Chapter 27: Monthly Reports in Amazon

Monthly Reports in Amazon are downloadable summaries in Seller Central that give you a detailed breakdown of your sales, payments, fees, returns, and other account activities for a given month. They’re basically your monthly financial and performance statements as a seller.

Steps to view or download monthly reports:

Log in to your Amazon Seller Central account, go to the "Reports" tab, and select "Tax Document Library".

Select seller Fee Invoices to view the monthly fulfilment invoices by Amazon.

Under “Reports" tab, and select "Manage Taxes".

This includes generating tax reports, managing tax settings, and staying compliant with tax regulations in different jurisdictions.

Chapter 28: ChatGPT and AI for your Amazon selling strategy

ChatGpt for Amazon title/Bullet points: Use AI tools, including ChatGPT, to generate SEO-friendly titles, descriptions, and bullet points for your product listings with your ranking keywords

AI Tools for Amazon Images: High-quality product images are vital for Amazon sellers, attracting customers and boosting conversion rates. AI-powered image tools streamline this process, offering efficient ways to generate, optimize, and refine visuals for your Amazon listings. Here are some key AI tools and their functionalities for Amazon image creation.

Ø Midjourney: An AI-powered image generation tool that creates high-quality, artistic images from text descriptions. Useful for generating unique lifestyle shots and seasonal promotional images.

Ø Pebblely: An AI design tool that specializes in creating beautiful product photos. It can generate realistic images with various backgrounds and styles, ideal for creating lifestyle shots and professional product images.

Ø Adobe Firefly: An advanced AI-powered design tool that integrates with Photoshop and other Adobe Creative Cloud applications. Offers text-to-image generation, content-aware fill, and automated design adjustments, useful for creating detailed and visually striking infographics.

Ø Canva: An intuitive, AI-powered design platform that allows Amazon sellers to create professional-grade visuals for their listings and marketing campaigns. Canva's AI tools, like "Magic Edit", allow users to easily replace objects in images.

Chapter 29: GST Return Filing for Amazon Sellers

A GST return is a document that businesses registered under the Goods and Services Tax (GST) system in India are required to file with the tax authorities.

The due dates for filing GST returns in India depend on various factors, including the type of return, the taxpayer's turnover, and their location.

1. GSTR-1 (Outward supplies or sales)

Monthly Filing (turnover exceeding ₹5 crore): 11th of the following month.

Quarterly Filing (turnover up to ₹5 crore under QRMP scheme): 13th of the month following the quarter.

2. GSTR-3B (Summary return and tax payment)

Monthly Filing (turnover exceeding ₹5 crore): 20th of the following month.

Quarterly Filing (under QRMP scheme):

Ø 22nd of the month following the quarter for Category X states/UTs (e.g., Maharashtra, Delhi, Karnataka).

Ø 24th of the month following the quarter for Category Y states/UTs (e.g., Himachal Pradesh, Punjab, Uttarakhand).

3. GSTR-4 (Annual return for composition scheme taxpayers)

Ø Annually (from FY 2024-25 onwards): 30th June following the financial year.

Ø Quarterly (earlier filing, replaced by annual return and CMP-08): Tax payments are made quarterly via Form CMP-08, according to IndiaFilings.

4. Other returns

Ø GSTR-5 (Non-resident foreign taxpayers): 13th of the following month.

Ø GSTR-5A (OIDAR service providers): 20th of the following month.

Ø GSTR-6 (Input Service Distributors): 13th of the following month.

Ø GSTR-7 (TDS deductors): 10th of the following month.

Ø GSTR-8 (E-commerce operators - TCS): 10th of the following month.

Ø GSTR-9 (Annual return): 31st December of the following financial year.

Ø GSTR-9C (Reconciliation statement): 31st December of the following financial year.

Ø GSTR-10 (Final return for cancelled registration): Within 3 months of cancellation or cancellation order date, whichever is later.

Ø GSTR-11 (UIN holders claiming refund): 28th of the month following the month for which the statement is filed.

Ø CMP-08 (Composition scheme quarterly payment): 18th of the month following the end of the quarter.

Ø ITC-04 (Job work details): Annually (AATO up to Rs. 5 crore) or half-yearly (AATO exceeding Rs. 5 crore) by April 25th or October 25th and April 25th respectively.

Important considerations

Ø Timely filing: It is crucial to adhere to the specified deadlines to avoid penalties and interest charges.

Ø Extensions and Notifications: The government may extend due dates in certain situations through official notifications.

Ø QRMP Scheme: The Quarterly Return with Monthly Payment (QRMP) Scheme provides flexibility for smaller businesses with turnover up to ₹5 crores, allowing quarterly filing of GSTR-1 and GSTR-3B but requiring monthly tax payments.

Ø Invoice Furnishing Facility (IFF): Under the QRMP Scheme, taxpayers can optionally upload invoices of outward supplies (B2B transactions) for the first two months of the quarter using the IFF, allowing recipients to claim ITC sooner.

Disclaimer: This information is for general guidance only. It is recommended to consult official sources, the GST portal, or a tax professional for the most up-to-date and accurate information on specific due dates and filing requirements applicable to your business.

Monthly Return for Amazon Sellers:

Login to Amazon Seller account and download the monthly data .

1.     Navigate to Main Menu > Reports> Manage Taxes

2.     Click on GST Ready-to-File Reports

3.     Select Monthly and choose the month

4.     Refer the data to file return B2C Small and HSN Summary from the excel sheet.

Note: All regular registered GST taxpayers must file GSTR-1 and GSTR-3B. Filing is mandatory even if there are no sales or purchases in a given month (nil return).

Refer the below Link to File GSTR-1 and GSTR-3B :

GSTR-1 https://tutorial.gst.gov.in/userguide/returns/Manual__Filing_Nil_Form_GSTR-1_Online_by_Normal_Taxpayers.htm

GSTR-3B:

https://tutorial.gst.gov.in/userguide/returns/Create_and_Submit_GSTR3B.htm







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